- Florida Gov. Ron DeSantis' PAC is selling a gold "DeSantis Freedom Team Membership Card."
- The card bears an image of a grinning DeSantis next to the words "FLORIDA FIRST FIGHTER."
- The DeSantis gold card comes close to a year after Trump launched his own brand of cards.
Almost a year after former President Donald Trump launched his "Trump Cards" for supporters, Florida Gov. Ron DeSantis appears to be hawking a gold "membership" card of his own.
Insider viewed one of DeSantis' fundraising pages this week, which allowed donors to his campaign to obtain a gold "DeSantis Freedom Team Membership Card." The card's design shows a grinning DeSantis in sunglasses, next to the words "FLORIDA FIRST FIGHTER."
"Exclusive for our top 100 supporters only," read the website.
The fundraising page also promised those signing up for the card exclusive updates from DeSantis and his team amid their "fight to keep Florida FREE!"
The page indicated that the recommended donation amount to obtain the card was $37 and that the funds would go toward the "Ron DeSantis, Republican, for Governor" campaign.
A separate fundraising link for the card viewed by Insider appeared to be a limited-time offer for the governor's top supporters in July. This website read "I WANT YOU TO JOIN MY INNER CIRCLE," recommending a minimum donation of $35 to secure the card, including shipping costs.
Twitter users also circulated screenshots of emails from the DeSantis campaign that encouraged them to sign up for the card. Ron Filipkowski, a marine veteran and right-wing news tracker, posted what appeared to be a screengrab of one such email, which called on recipients to "become a member" of DeSantis' inner circle by grabbing a card for "just $20."
—Ron Filipkowski 🇺🇦 (@RonFilipkowski) July 13, 2022
Representatives for DeSantis did not immediately respond to a request for comment from Insider.
In August 2021, Trump launched his own membership card, asking supporters in an email to choose their favorite "Trump Card" design. This first iteration of the card came emblazoned with the former president's signature in gold lettering.
However, Trump caught flak over the cards' designs, one of which appeared to contain a typographical error. Critics also said the cards resembled symbols from the Third Reich and the Kennkarte, a form of ID used in Nazi Germany.
The official Trump Card design was confirmed in September along with its price, $45. This design, however, appeared to feature a vector image of an eagle that could be downloaded for free on Shutterstock.
In April, Trump's PAC called on his supporters to get their "official Trump Gold Cards," a renewed iteration of the original red Trump Card.
Both DeSantis and Trump are viewed as hot favorites for the GOP 2024 presidential ticket, although neither has formally declared that they are entering the race. However, a DeSantis spokesperson told Insider this week that the lawmaker remains "focused on Florida and running for re-election as governor this year."